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TRADR, part of SmartMedia Technologies, is an advertising technology company focused on delivering media execution for creative and ad agencies across all industry verticals. Our industry-leading technology powers omni-channel digital advertising campaigns across Display, Native, Online Video, Connected TV, SEM and Paid Social.
Our proprietary Demand-Side Platform (DSP) is designed to activate your digital media campaigns across Display, Native, Online Video, and CTV/OTT. With TRADR, you can leverage dozens of targeting tools from simple audience or geographic filters, to complex brand safety and view ability requirements.
The TRADR platform is integrated with over 80 SSPs and 250 data providers to ensure you can reach users and inventory across the Open Web.
We know your agency’s media mix is never entirely programmatic, which is why we’ve invested in an expert SEM & Paid Social team. Our team is ready to activate or consult on campaigns on demand.
We can support the development and execution of strategic campaigns with utmost expertise. We also support cleaning up your ads accounts, business managers and lines of credits, for seamless set-up & execution.
We own and operate our own DSP. This means we are not paying fees to tech partners like The Trade Desk, DV360, etc., and we can offer your agency better rates. And best of all, our media buying is handled through our managed-service media team at no extra costs to you.
Our DSP provides 3rd-party-verified engagement rates similar to social media platforms (> 1% CTRs Across Channels).
TRADR dashboards show real-time performance for every advertiser. Running your own SEM & Paid Social? No problem, we can integrate that data into your custom dashboard.
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"Consolidating our media campaigns through TRADR has dramatically simplified our workflow without compromising media campaign performance. This has allowed us to focus more on creative strategy, client engagement, and overall goals."
Brandon Jones
Executive Regional Director, Salted Stone
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"Working with TRADR has been a fantastic experience in terms of service and performance. TRADR has allowed our clients to exceed their goals and completely reset benchmarks across various industries, and I have been moving almost all of my clients to TRADR based on this great performance.”
Megan Landau
Media Director, Mediacause
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“TRADR has been a trusted media partner for our team and our clients for a while now. They've played a key role as an extension of our media buying team, always bring their expertise and strategy to elevate our campaigns, and are simply wonderful to work with!”
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Anne Davis
Media Director, Outright